Our client is a growing media and marketing agency – with tons of recent new business wins across healthcare, ecomm and retail The are looking for a Senior Search Strategist to execute and assess the performance of search engine marketing campaigns.
THE ROLE:
- Creating and executing PPC campaigns across Google Ads and Microsoft Ads
- Working cross-functionally with marketing team to develop and implement strategies that increase traffic, improve conversion rates, drive revenue, and save costs
- Managing total monthly expenditures in excess of $500k
- Conducting keyword research to identify target keywords and optimize campaign performance
- Creating innovating new concepts, compelling headlines, and creatives that generate high click rates and conversions
- Monitor and analyze ad group performance; adjusting strategies and tactics as needed to improve ROAS
- Leverage new technical tools, including AI-based innovations that drive efficiency and creativity
THE PROFILE:
- 4-6 years experience managing PPC/paid search advertising, with a proven track record of driving results
- Familiarity with other campaign types run via Google & Microsoft Ads, including Performance Max, & Video Action campaigns.
- Strong understanding of Microsoft Excel (relevant functions include: Pivot tables, VLOOKUP, INDEX, COUNTIF(S), SUMIF(S), Text-to-columns, conditional formatting, etc.)