Our client, a rapidly growing Application Security company, needed to conduct a confidential search to replace their Director of Product Marketing. The role required a unique blend of cybersecurity expertise, strategic marketing skills, and leadership—all within a highly competitive job market with a limited candidate pool. The search had to be conducted discreetly to avoid any disruption within the team and the broader market.
Strategy
We focused on understanding the client’s specific needs, including the critical requirement for confidentiality. We targeted candidates with proven experience in cybersecurity product marketing, leveraging our network to identify top talent discreetly.
Our thorough vetting process included:
Scenario-based interviews
Values and organizational fit assessments
Industry/competitive mapping
We successfully placed a Director of Product Marketing who exceeded expectations, driving the company’s growth.
Outcome:
This placement was part of a broader partnership, where we also filled seven other key roles, contributing to the company’s expansion.
Hiring Manager Feedback:
“HireMinds introduced us to qualified candidates we likely wouldn’t have sourced on our own. The process—from introduction through the interview stages—was smooth and efficient. They provided relevant information that often goes beyond what’s found on a resume, along with valuable market data and insights, ensuring we made informed hiring decisions.”
Kristin Peterssen is a Senior Vice President at HireMinds, where she collaborates with tech companies to strategically scale their marketing teams and amplify their market impact. From dynamic startups to industry-leading enterprises, she excels in leveraging her sharp expertise in product marketing, demand generation, and digital marketing.
