Client Description: Genomics company offering profiling assays to match cancer patients with targeted therapies. The company is a leader in personalized medicine, competing in a fast-evolving industry where differentiation and reputation are critical to success.
Objectives: Strengthen corporate reputation and brand, build a robust communications plan, and lead a team of three. Address immediate challenges like asserting the brand, creating a distinctive identity in a competitive market, and advancing the company’s corporate narrative to drive growth and trust.
Key Metrics:
- Days to first candidate presented: 2
- Candidates submitted: 3
- Days until offer accepted: 35